The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential & Installations / Brand Installations
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Experiential & Installations / Brand Installations
Laundromatch
Agency: LePub / Milan + LePub APAC / Singapore
Client: Heineken Category: Experiential & Installations / Brand Installations
Cosplay
Agency: DDB Mudra Group / Mumbai + Wieden+Kennedy / New York + Madison World / Mumbai + Avian WE / Mumbai
Client: McDonald’s West & South Category: Experiential & Installations / Brand Installations
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple Category: Experiential & Installations / Experiential & Immersive
Clash of Commuters
Agency: CHEP Network + Revolver
Client: Samsung Australia Category: Experiential & Installations / Experiential & Immersive
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Experiential & Installations / Experiential & Immersive
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Experiential & Installations / Experiential & Immersive
The Whopper Island
Agency: DM9 / Sao Paulo
Client: Burger King Category: Experiential & Installations / Experiential & Immersive
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Experiential & Installations / Experiential & Immersive
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: Experiential & Installations / Experiential & Immersive
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Experiential & Installations / Experiential & Immersive
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Experiential & Installations / Experiential & Immersive
Rice of Glory
Agency: Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client: Super Extra Category: Experiential & Installations / Experiential & Immersive
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS25_OH063M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS25_OH064M
Award:
2025 Out of Home Merit Award
Agency:
LePub / Milan + LePub APAC / Singapore
Client:
Heineken
Title:
Laundromatch
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS25_OH065M
Award:
2025 Out of Home Merit Award
Agency:
DDB Mudra Group / Mumbai + Wieden+Kennedy / New York + Madison World / Mumbai + Avian WE / Mumbai
Client:
McDonald’s West & South
Title:
Cosplay
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS25_OH066M
Award:
2025 Out of Home Merit Award
Agency:
Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH067M
Award:
2025 Out of Home Merit Award
Agency:
CHEP Network + Revolver
Client:
Samsung Australia
Title:
Clash of Commuters
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH068M
Award:
2025 Out of Home Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH069M
Award:
2025 Out of Home Merit Award
Agency:
DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH070M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
Burger King
Title:
The Whopper Island
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH071M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH072M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH073M
Award:
2025 Out of Home Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH074M
Award:
2025 Out of Home Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH075M
Award:
2025 Out of Home Merit Award
Agency:
Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client:
Super Extra
Title:
Rice of Glory
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS25_OH076M